http://sports.espn.go.com/nba/news/story?id=4867029 Here is an article that was an announcement of McDonald's endorsing Lebron.
Recently in the news Lebron James (famous basketball player who currently plays for the Cleveland Cavaliers) has been spotted endorsing McDonald’s. I would like to applaud McDonald’s and James’s decision for wanting to be apart of McDonald’s positive and family friendly atmosphere. Stever Stoute, the chief creative officer of Interpublic Group’s Translation Marketing made a public statement saying, "I think that it says a lot about LeBron James that, despite the atmosphere around athletes, they did this in this climate". Lebron has always been a great role model for children; The James Family Foundation every year since Lebron was in high school has supplied 1,000 students in the Akron and Cleveland area with backpack’s and school supplies. What seperates Lebron from most other professional athlete's is that he regularly helps out his local community and appreciates that if it wasn’t for all of the supporters he had during his childhood, he wouldn’t be the man he is today.
It’s clear to me that Lebron James is not being endorsed for the money but rather for the internal satisfying gratitude that this endorsement can give him. Some people might think that this endorsement may not be good publicity for Lebron to have his name associated with McDonald’s, one of the biggest fast food chain’s in the world, but what Lebron is doing is different than that. In a news conference releasing Lebron announces that, “We share many of the same core values, including a commitment to excellence and giving back to the community. I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world.” Beyond his involvement in charity work with the company, Lebron will be part of TV, print and online advertising campaigns for McDonald’s, which operates more than 31,000 restaurants in 119 countries. Lebron is helping promote a healthy lifestyle by teaching children how to make better choices in all aspects of life, and with McDonald’s menu healthier than ever, maybe children will listen. And I think it’s safe to say that if the children are going to listen to anyone it’s going to be Lebron James.
No comments:
Post a Comment